The starting point was the visual branding, the corporate philosophy and a clear idea regarding the goal and the communication strategy.
- Telephone announcements
- Social media
- Image film
Part of a company’s branding is the visible brand logo. The logo graphically contains the identity in the form of color, design, font and graphic representation.
Is an excerpt from the brand song. Both are immediately recognised as one unit.
Used as an intro for all visual presentations, such as a corporate image film.
Visual and auditory stimuli increase the range of perception. Through the audible image
Karma Marketing’s brief was an invigorating, driving soundtrack with acoustic instruments, earthy and some electronic elements. The beat is programmed and sounds electronic, mixed with oldschool funk elements followed by chorus-like lead guitar elements.
Chillout - Version
In this case, the original arrangement for the company has been changed. Chilly moves, matching the imagery.