Acoustic stimuli accompany us throughout life and trigger different emotions. This can also be used in the field of corporate communication in the form of acoustic branding.
How sound branding works is described here
In a world of information overload and the resulting reduced ability to absorb and process information, differentiation from the competition is essential. One means of choice is sound branding.
This is how a company presents itself to the public:
You have recognized that your company will increase in value with the right sound and voice. Together we define the project content.
We analyse the audio content, if available. Then we define all relevant audio measures.
Here you can find examples.
Based on the preliminary research, we jointly develop a sound concept and determine the required elements, taking into account the existing visual design elements. Existing unique selling points are reinforced on an acoustic level.
The developed sound concept (which sound branding elements, instrumentation, sound character, tempo, etc.) serves as the basis for the composition of the first music layout. A first proposal and an alternative are created.
The composed layouts are presented and discussed in a group. Then the decision-makers in your company (CEO, marketing manager…) choose the appropriate layout, which is then refined and finalized.
The final layout is produced to the highest quality. After mixing and mastering, it is sent to the company in all relevant files, ready for use (soundtracks in different lengths and formats for flexible use – e.g. audio logo, soundtrack, podcast intros / outros, voice recordings with the corresponding wordings for social media, claim, podcast, telephone announcements etc….).