Life full of sound
Acoustic stimuli accompany us throughout life and trigger different emotions. This can also be used in the field of corporate communication in the form of acoustic branding.
How sound branding works is described here
Overview and significance
In a world of information overload and the resulting reduced ability to absorb and process information, differentiation from the competition is essential. One means of choice is sound branding.
This is how a company presents itself to the public:
- Corporate Design (appearance of a company)
- Corporate Architecture (buildings and spaces of the company)
- Corporate Behavior (how the company behaves)
- Corporate Wording (how to communicate internally and externally)
- Corporate culture (values and shared attitude of a company)
- Corporate Sound / Sound Branding adds a sonic component to corporate identity and is an excellent differentiation tool and important element of holistic brand management.
how we work
- Establishing an image: Companies have a Cooperate Identity (CI), the character of a company, so to speak.
- Creation of a corporate sound: Based on the corporate identity, tonal characteristics are assigned (serious, happy, energetic).
- Selection of sound elements: the corporate sound can be formed by practical elements such as sound effects, singing, speech, soundscapes and music.
- Implementation & production: after the planning phase is completed, the sound branding is implemented using music production and sound design tools.
Types of sound branding
- Audio logo: the acoustic trademark, a short melody or sound, no longer than 2-3 seconds.
- Jingle: a short interlude with distinctive melody and instrumentation, possibly with a sung lyric to convey the central message.
- Corporate voice: a speaking voice for the company that is correct in character and is used at all touchpoints such as telephone.
- Brand music: the overall musical and tonal concept of the company.
- Brand Song: this represents the spirit of the company or a special campaign. The text can express the company’s philosophy or the desired image. Well-known example: Bacardi Feeling.
- Soundscape: Creation of soundscapes using harmonies, sounds and atmospheric elements.
