The sound logo (acoustic logo, sonic logo, acoustic signature). Short, concise and memorable. The brand is represented acoustically in a few seconds. Purely instrumental, sung or spoken.
We will develop a sound strategy for your company together. Based on the joint findings, meaningful sound elements from the audio logo to the brand sound will be developed in a targeted manner. Scaled to fit your needs.
The entire sound, speech, music and noise backdrop of the brand appearance, i.e. the acoustic brand strategy and the core element of sound branding.
The brand song (or corporate song) represents your company or a campaign in song form. Well-known example: Bacardi feeling. The text conveys your core values or the message you want to reach your customers. The song is as unique as your company.
By using the brand sound and brand voice, another powerful measure to strengthen the acoustic brand of your company. With professional telephone and mobile box announcements, your company sounds as professional as your customers and partners expect from you.
Brand voice (or corporate voice) is used in the long term for all areas, from telephone announcements to videos to podcast intros or classic advertising.
The effective use of brand sound and voice makes your social media posts clearly stand out from your competition in terms of quality. It creates strong emotions and thus strengthens customer loyalty.
Melodies, sound or song fragments at the beginning or end of a contribution. The signature tune. (TV series, podcast, YouTube episodes etc.)
The creation of sounds for interaction with products (e.g. Bluetooth speakers) and sound spheres for sales rooms or hotels creates a positive experience for your customers with the product or identification with your hotel.
What are the benefits of sound branding?
Our workshop gives you tools and knowledge at hand, with suggestions for action through to a finished sound branding for your company.
– 3 hours coaching
– analysis of the current situation
– advice on possible issues
– suggestions for action
You will receive all results for further use in an exposé.
STARTER PACK plus:
– creation of an audio logo
– sound track / signing
– brand voice (for instance telephone announcements
This package offers you your first sound branding
Analysis of your company
– development of an audio strategy
– strategy workshops
In the implementation, all sound elements such as brand music, brand song, brand voice and everything that is important for the sound identity of your company are produced.